Twitter’s CMO ramps up tweets-as-ads strategy: ‘We’re talking to people who already love us’

After rating its meme-heavy 'Me on Twitter' campaign a success, the social platform is continuing its strategy of publishing irreverent real-life tweets as …

from Google Alert – twitter https://www.google.com/url?rct=j&sa=t&url=https://www.thedrum.com/news/2019/09/10/twitter-s-cmo-ramps-up-tweets-ads-strategy-we-re-talking-people-who-already-love-us&ct=ga&cd=CAIyGjFjNzNhNDBhYWQzZTAyYjY6Y29tOmVuOlVT&usg=AFQjCNH8Yx6N2XG3xI0HSeI981IgBQAXSg

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